What software should a small business or startup use?
Business Software is tricky.
For most companies budgets are slim, and it is important to spend your money at the right place.
The most important thing is to think from your business’ standpoint. Are you in B2B or B2C?
Does your business require to be strong on the digital side?
These traditional questions are often overlooked, but still worth to think of.
We list our top picks of small business software a startup needs to have.
Our top four categories for small business software
The first one is often overlooked.
Website Building
Being present on the web is next to a must for most businesses.
It is well worth it to take this into calculations when starting a business.
- This usually involves owning a domain which can be purchased from websites like Godaddy or Namecheap.
- Furthermore a website builder such as WordPress or Wix.com is important in order to design you page.
Note that some solutions covers all this under one roof.
Accounting or Payments
If you are active in the B2B space, an accounting tool that covers invoicing might be your prefered option..
An example of this could be Quickbooks. – It is an all in one service for accounting.
However, if your business is focused towards consumers rather than businesses, a payments solution like Stripe or Klarna might be prefered to deal with checkout transactions.
Accounting is still important, but there might be a cheaper alternative out there.
CRM
Keeping track of your deals is of highest importance.
A Customer Relationship Management system will help you keep track of business deals that you might be working towards with certain companies.
A CRM can often also be leveraged for marketing purposes as most CRM tools have a built in component for e-mail marketing.
The favorites by small businesses across the world is either Hubspot or Zoho CRM.
When companies grow they might move to Salesforce, we captured the best account type to try Salesforce with.
Collaboration
A collaboration tool is a great thing. but what is a collaboration tool?
Well, ever heard of Microsoft Teams or Slack?
These are two examples, however according to Google they call their Google Workspace, which includes G-Mail, Google Meet and their Google Drive a collaboration tool as well.
Collaboration tools are important for your internal communication, external communication and a way to keep track of messages and content.
